Portrait, product, lifestyle or candid photography aimed at supporting the working world by capturing the growth & development of a business. Usually used for marketing collateral, brochures, website & promotional purposes. By capturing images of the owners, products, teams, or services, business photography allows companies to tell a story about their offerings through photos. Business photography connects businesses directly with their customers and potential customers who are interested in their business by visual imagery. In the long run, photography is a financial investment that brings more revenue.
Commercial photography is intended for commercial use to promote or sell a product or service. Photos are used in marketing collateral such as brochures, menus, pamphlets, social media, and more. Pictures of services can be staged using models or staff. It is important to know exactly what the intended purpose of the images is to produce client needs that can fall into the categories of food, fashion, product, headshots or even commercial photography.